Best Company: Bold 80s Apparel with Iconic Designs
Discover the Best Company collection at Thrifted, where audacious designs and vibrant colours define the fashion-forward styles of the 1980s. Known for its casual wear and terrace wear, Best Company became a staple of the Paninaro subculture, influencing youth fashion with its iconic spell-out designs and bold graphics. Shop our collection today to add a touch of retro vibrance to your wardrobe, featuring original 80s pieces from this iconic brand.
A Bit of History
In the 1980s, Milan witnessed the rise of the Paninaro, a subculture that embraced casual, brand-driven style with a distinctive consumerist mindset. This movement adopted brands like Best Company, Stone Island, and Moncler, which became symbols of youth rebellion and fashion. Best Company, under the leadership of Olmes Carretti, thrived with its technicolour campaigns and bold products—large spell-out logos, vibrant colours, and stylish casual wear. This brand’s iconic looks, often paired with Timberland boots and bold gilets, captured the essence of 80s street fashion, from magazines to the streets of Milan.
Best Company’s vibrant designs made their way beyond Italy, shaping the style of the Paninaro generation and becoming synonymous with bold, youthful style.
What Are They Known For?
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Casual wear with bold, graphic designs
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Terrace wear: sporty and stylish pieces for everyday looks
- Iconic spell-out designs that define 80s fashion
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Vintage designer appeal with a youthful, rebellious edge
Want to get the Paninaro look?
Check out our collections of Stone Island, Moncler, and Benetton for similar styles.
Build your wardrobe with these Best Company essentials, and embrace the 80s spirit today at Thrifted.com!
