One of the more understated sportswear brands, Reebok items offer a familiar streetwear look complete with recognisable athleisure pieces, including vintage tracksuits, vintage t-shirts and vintage sweatshirts. Take a look at Europe’s favourite online vintage clothing store.
A bit of history… The English sportswear company started when Joe W. Foster began working on footwear designs in his bedroom in Bolton in 1895, established J.W. Foster in 1900. Opening a small factory, named Olympic Works, together with his sons, the company became famous for its running pumps and innovative use of spikes. Reebok was subsequently founded by brothers Joe and Jeff in 1958, grandsons of the initial Joe Foster, naming it after the Afrikaans for the grey rhebok, a type of antelope. Renowned for its footwear, Reebok designed shoes for tennis players, basketball teams and sprinters, to name a few, introducing apparel in the 80s
Signing deals with figures like 50 Cent and G-Unit, Reebok courted the hip-hop fashionistas, resulting in designs including ‘S Carter’ by Jay-Z. Their recognition of their R&B fan base allowed them to collaborate with both athletes and artists to promote the brand as one for all. Moreover, Reebok has also featured in films such as Alien and Straight Outta Compton.
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What are they known for: Vintage sportswear, vintage sweatshirts, vintage tracksuits, vintage t-shirts, vintage streetwear.
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