For the past couple of years, The North Face has increased in mainstream popularity - especially their Nuptse Puffers. With special thanks to Kendall Jenner making the brown Nuptse 700 viral on November 2019. The trend didn't die off even after two years since Kendall Jenner's infamous candid made its rounds in the internet.
A/W 2021 still saw a rise in the search for vintage The North Face puffers which was also influenced by their infamous collaboration with Gucci.
We take a look the the origins of The North Face and how this mountaineering brand became a streetwear staple.